What is a DDoS Attack? Types, Responses, and Prevention

A distributed denial-of-service (DDoS) attack sends massive volumes of traffic to a network, server, or system until it becomes nonfunctional. A DDoS attack is a subcategory of a denial-of-service (DoS) attack. But instead of only having one source, a DDoS attack uses multiple sources to execute its assault.

The goal is simple: Send so much traffic that the system becomes paralyzed by it. But the motivations of the cybercriminal can vary. Here are a few reasons why DDoS attacks are used:
• Hack

Business + Marketing

How to Use Facebook Lookalike Audiences [2023 Guide]

Facebook Lookalike Audiences is a sophisticated matchmaker between your brand and new fans — and a powerful advertising tool. You tell Facebook the characteristics of your favorite customers, and Facebook recommends a new target audience filled with prospects that meet your criteria.

Ready to find the audience of your dreams? Read on to learn how to create a Lookalike Audience for your Facebook ads, plus tips that will help you find the best match.

A Facebook Lookalike Audience is a custom adv

How to Make Money on Pinterest [7 Strategies for 2022]

If you’re a little lost on how to make money on Pinterest, then keep reading to learn how to turn the visual discovery engine into a revenue-generating machine.

Pinterest recently reported a 6% decrease in global monthly active users year over year. Does that mean it’s losing its relevance? Hardly.

Pinterest still has 431 million users across the globe. And that audience is consuming almost 1 billion videos per day on Pinterest. The revenue opportunities for businesses and influencers are unde

Meta for Business: How To Get the Best Results From Each Platform

During the second quarter of 2022, 3.65 billion people were using at least one Meta product each month. That’s nearly half of the world’s population. Arguably, no other brand has a larger reach, which makes using Meta for business an absolute must.

Part of the reason why Meta changed its name from Facebook was to better represent the multiple products under its umbrella. Meta has several core products including Facebook, Instagram, Messenger, and WhatsApp.

While there’s a large audience, not e

Product Management

What is customer retention rate and how to calculate it

Retention rate is a metric to measure the percentage of customers who continue to use a product or service within a specified period. While many product managers focus on quickly gaining new customers, it doesn’t do much for overall business growth if customers as quickly leave it.

Simply offering an excellent product is usually not enough to gain new customers and retain existing ones. Other factors, such as customer support, UX design, and competitors, may affect your ability to have a high r

5 product feature prioritization frameworks and strategies

One of the biggest decisions a product manager has to make is how to prioritize features to build. That’s where feature prioritization strategies and frameworks come in to save the day.

Prioritization frameworks are an essential part of a product manager’s tool kit because they aid in facilitating clear communication and making efficient product decisions.
• Which feature prioritization strategy should you adopt?

Product feature prioritization is the process of determining which features the t

What metrics and KPIs do product managers track?

Choosing the right metrics and analysis methods to track them can make the difference between delivering an OK product and delivering a great product.

In this guide, we’ll give an overview of how product teams define KPIs and use data to measure the success and health of their product. We’ll list some specific metrics product managers commonly track and describe several types of analysis your team can use to pull actionable insights from that data.

Finally, we’ll offer some tips to help you de

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