![](https://media.journoportfolio.com/users/261475/images/3ab65a0e-3a5b-4215-b166-43fcf730a1b1_max-600.jpg)
Google Begins to Block Third-Party Cookies: How Tracking Protection Impacts Chrome Users
As of January 4, 2024, Google introduced 1% of Chrome users to Tracking Protection. The new feature is designed to stop websites from communicating with each other about your online behavior via third-party cookies. The update affects your browsing experience and how advertisers interact with you and your data.